ALVIC´S GROUP Satisfaction for its participation at the Stockholm Furniture & light fair12 February 2020
Alvic Group, a leading enterprise in the production and manufacturing of parts for kitchen, bathroom, offices and home in general furniture, has had the pleasure to take part, for the first time, in the Stockholm Furniture & light fair International Fair, the world´s leading event related to Scandinavian design, in which the Andalusian enterprise has introduced its latest products adapted to the market.
Stockholm Furniture & Light Fair has taken place between 4th and the 8th of February in Stockholm, Sweden, and it is considered one of the most important Nordic dates to which professionals of the industry such as manufacturers, distributors, architects, designers and interior designers, assist to in order to see the latest novelties and tendencies in furniture design and lighting for the home. What´s more, this year, the fair has celebrated its 70th edition, with the latest Scandinavian design as well as the classic designs since the 50s, assuming its considerable ecological trace, something which Alvic Group is quite aware of.
Alvic´s assistance to this international exhibition responds to its strategy to seep into the Nordic market with the aim to consolidate its presence in the area. For it, the Spanish enterprise has had a sales stand where we have shown a variety of adapted samples for the likes of the Scandinavian market, as well as its wide range of Luxe, Syncron and Zenit. The novelties of our new catalogue “just-in-time”, as well as the inclusion of new finishes, such as Zenit Plus, which was accepted with a high level of prominence among the attendees.
The annual exhibition of furniture and lighting is the biggest one in Scandinavia and has counted with customers, architects, designers, and journalists from over 100 countries. The fair attracts around 40,000 visitors, out of which a little more than 30% are international visitors. Around 700 companies, including 300 international ones, display their material in the 70,000 square meter Stockholm Fair. What´s more, during the event there were interesting conferences about design and architecture.
During the event, Alvic has shown a great commitment which the firm has, apart from introducing its proposals and novelties to sales directors, interior designers and designers, made clear its objective to grow in the Nordic market, where it will be also present through Materialbiblioteket, a space permanently dedicated to architects and designers and in which Alvic Group will show its products throughout the entire year.
Alvic is already preparing their assistance to other fairs in the wood field in a year that continues to intensify their presence in international markets.