A decade after revolutionizing the industry with its silky, supermatte lacquered surfaces, Alvic has done it again. Zenit 3.0, the latest evolution of the iconic Zenit collection, has officially launched — and it’s already setting new standards in design, performance, and sustainability.

Even more exciting: Zenit 3.0 is coming to the U.S. in 2026, and production is already underway.

A New Benchmark in Surface Innovation

Zenit 3.0 reflects the culmination of years of R&D by Alvic’s expert technical team. While retaining the signature supermatte finish and velvety touch that designers love, the new generation introduces a range of cutting-edge improvements:

• Higher Surface Scratch Resistance — now up to 5 Newtons

• Improved Abrasion Resistance — tested up to 700 cycles (IP)

• Maximum Color Stability — ideal for both horizontal and vertical applications

• Anti-Fingerprint and Easy-to-Clean Properties — offering superior stain resistance and low maintenance

And beyond performance, Zenit 3.0 is environmentally forward. Its lacquering process is completely eco-friendly, emitting zero VOCs into the atmosphere.

Design That Performs

In addition to its technical upgrades, Zenit 3.0 is a visual and tactile experience. Its sleek, supermatte aesthetic aligns perfectly with current design trends — from minimalist cabinetry to statement wall panels — providing unmatched versatility for residential and commercial interiors.

With this new generation, Alvic continues to make high-performance surfaces more accessible and design-forward, expanding possibilities for fabricators, designers, and homeowners alike.

An Award-Winning Evolution

Zenit 3.0 hasn’t just caught the attention of designers — it’s also been recognized on a global stage. At Interzum 2025, Zenit 3.0 received the High Product Quality Award, a testament to Alvic’s leadership in material innovation and sustainable manufacturing. This prestigious recognition highlights the technical excellence and visual appeal that define this next-generation product.

Explore the Future of Surface Design

As the market continues to evolve, Alvic is once again at the forefront. Zenit 3.0 redefines what a surface can do — and look like — delivering performance, beauty, and sustainability in one cohesive product.

Stay tuned as we get closer to the U.S. launch, and be among the first to experience Zenit 3.0 — the next generation of supermatte innovation.

To schedule a presentation on Zenit 3.0, please contact us HERE.